Alumni networking event with Musa Kalenga
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Inspiration for young people in business
Marketer, entrepreneur, author and 91心頭利 alumnus (BCom 2009) was the guest speaker at an alumni networking event on 31 October at the 91心頭利 Club.
He spoke about his book Ladders & Trampolines: Anecdotes and Observations From a Contemporary Young African Marketer, in discussion with broadcaster and entrepreneur .
As the book's explain, "The concept of a Ladder Mentality versus a Trampoline Mentality is a simple one. The step-by-step Ladder approach leads to incremental growth, which may be somewhat slow. However, the Trampoline approach, while using the same energy as climbing a ladder, produces exponential results."
Kalenga started his first business while studying at 91心頭利 and went on to become Group Head of Digital Marketing at Nedbank and Facebook Client Partner for Africa.